Supernova 2007
June 20-22, 2007
IBM conducted a Connected Challenge Session on June 20: Challenge: Virtual Life or Virtual Hype?
Do most people really want to be immersed in 3D virtual worlds? And what are the real business benefits of these massively multiplayer environments? This session examined which activities will migrate to virtual environments, and when physical forms will continue to dominate. Read more...
What keeps me Rational in Second Life?
June 12-14, 2007
IBM Rational Software Development Conference 2007 took place in Second Life. Join Second Life, download the application and create your avatar now at www.secondlife.com. Check out these SLURLs:
- Main tent: http://slurl.com/secondlife/IBM%205/17/22/23
- Code station: http://slurl.com/secondlife/IBM%20CODESTATION/124/159/25/
Automotive CRM in the Virtual World: New Channel, New Insights
June 5-6, 2007
Virtual Worlds are going to quickly become a powerful tool and a driving force to what many are calling the 3-D Internet – one that is open, immersive, innovative, and social. These emerging interactive domains have significant promise far beyond their current usage. For Automotive CRM, we can clearly see the beginning of an era in which we can transform the customer experience across the full value chain (styling, planning, pre-sales, warranty, and repeat sales) to increase sales, improve customer satisfaction, and strengthen customer loyalty. Read more...
Colin Parris Delivers Keynote at Virtual Worlds Conference
March 28-29, 2007
Virtual Worlds Spring 2007
IBM was a key sponsor of the Virtual Worlds Spring Conference which too place March 28-29, 2007 in New York.
More than 600 professionals from 19 countries packed an auditorium in New York City for the Virtual Worlds 2007 conference. This leading event was attended by Fortune 500 businesses seeking to understand and maximize marketing and business strategies within virtual worlds. WV07 gave an inside look at the activities of many established companies in this new medium, including MTV, Disney, Leo Burnett, and IBM; also represented were newer players and platforms such as Second Life, There.com, Entropia Universe, and Habbo.
Colin Parris, VP of Digital Convergence at IBM, delivered a Keynote speech at this session. Titled “3D Internet: Fit for Business and Society,” Colin gave attendees insight into the enormous potential of virtual worlds, cited examples of early virtual worlds business applications, and issued a call to action to the community to accelerate the development of virtual world technology and applications.
“Virtual worlds are quickly becoming a powerful tool and a driving force behind what many are calling the 3-D Internet – one that is open, immersive, innovative, and social. IBM has serious interest in virtual worlds and the 3-D Internet… and we are beginning to understand the strong impact that virtual worlds can have on our business and government,” declared Colin.
Listen to keynote speech
Listen to Podcasts
Day 1
Philip Rosedale, Founder and CEO, Linden Lab
Trends and Numbers Panel
MTV Nickelodeon Keynote
Platforms and Technologies
Defining Your Strategy and ROI
Sundance Channel Case Study
Virtual World Consumer Behaviors
Virtual Worlds Casestudy - “CDC in Whyville and Second Life”
Day 2
Virtual Worlds Roadmap
IBM Keynote
Integrated Marketing
Sibley Verbeck of Electric Sheep
Case Study: Pontiac in Second Life
Virtual World Applications
For more information contact us at: info@v-business.com