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 Virtual worlds are attracting media attention and human interest. But what do they hold for the future of business and society?
At IBM we believe there is significant promise far beyond today's usage: the next evolutionary phase of the Internet. IBM is helping clients and partners to conduct business inside virtual worlds and to connect the virtual world with the real world through a richer, more immersive Web environment. We are experimenting with innovative companies like Sears and Circuit City. At IBM our strategy is to collaborate with a community in an open source fashion to build out the next generation Web -- the 3-D Internet. We welcome you to visit us in Second Life and to read more about our work in virtual worlds by downloading our brochure:
View our Virtual Worlds Brochure (PDF)
View our 3D Internet Retail Brochure (PDF)
Virtual World News
August 3, 2007 - Just Ahead: The Web As a Virtual World
Imagine being able to have a digital replica of yourself stroll from one site to another
by Aili McConnon- Staff Editor, Businessweek
When Google Earth launched in 2005, users were exhilarated to type in their home address, see the earth as if they were floating in space, and then swoop down to view a satellite image of their house or apartment. These days users have moved on to upgrading Google Earth with their own photographs and three-dimensional digital replicas of buildings. But one day they'll be able to alight on a Google Earth street and meet someone else there--and even have a conversation.Read more...
July 26, 2007 - IBM writes guidelines for virtual worlds
 by Rachel Konrad, Associated Press (as appeared in USA Today)
SAN FRANCISCO — IBM will publish official guidelines this week for more than 5,000 employees who inhabit Second Life and other virtual worlds where Big Blue hosts meetings with clients and partners.
IBM appears to be the first big corporation to create rules governing virtual worlds. The online communities are haunts of gambling parlors and pornography, but they're increasingly home to multinational companies advertising their brands and hoping to promote communication among employees worldwide.Read more...
July 25, 2007 - IBM Releases Virtual Worlds Guidelines for IBM Employees
 As the use of virtual worlds grows in popularity - becoming more integrated into many aspects of business and society- a set of guidelines are needed to help address how to approach choices you may face in a virtual environment. Read more...
View our Virtual Worlds Guidelines 2007 (PDF)
June 14, 2007 - IBM's Management Games
Big Blue is promoting a video game that could change the way companies develop leaders and manage projects
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by Aili McConnon- Staff Editor, Businessweek
Thunder crashes, lightning flashes, and a camera zooms in on a shadowy, futuristic-looking, gray-and-black office. The camera follows a female avatar in slacks and a button-down shirt as she jogs from one cubicle to the next, up a spiral staircase, and across a high gangplank as dramatic classical music plays in the background. This YouTube (GOOG) trailer could easily be a plug for a new shoot-'em-up video game, or a slasher flick. Instead, it's promoting a video game called Innov8, which IBM (IBM) will start selling in September.
Read more...
More news stories...
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Press Contact:
Steve Tomasco
stomasc@us.ibm.com
Phone: 1-914-945-1655 (T/L: 862-1655)
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Last updated 2 Nov 2007
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Almaden Research Center, China Research Lab, Haifa Research Lab, Tokyo Research Lab, Watson Research Center, Zurich Research Lab
Virtual Worlds Come to Life Virtual Worlds Guidelines for IBM Employees
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