 | |
IBM is helping companies stay one step ahead of the competition by using advanced analytics to derive valuable business intelligence from complex data.
| |
 |
Data mining yields business 'gold'
Business optimization is changing the competitive landscape across the board, enabling companies to increase their ability to respond quickly to changing market forces while minimizing costs. Applying advanced analytical methodologies in innovative new ways, IBM is developing a wide range of business optimization solutions to help streamline complex problem solving and decision making, providing clients with valuable tools for addressing such issues as risk and compliance, workforce staffing and scheduling, production planning, budget management, inventory and marketing optimization, security and fraud detection.
These analytical methods involve a mix of statistics, mathematical programming, machine learning, simulation and other disciplines, which all play a role in deciphering and extracting valuable intelligence that can be applied to business problems. Through the combined efforts of our Research teams and business consultants, IBM is helping clients solve problems of unprecedented scale and complexity.
Meeting the challenge with business optimization
- In the area of human capital management, business optimization methodology is being used to match highly skilled human resources to available job positions, while taking into consideration constraints such as job roles, skill levels, geographical locations, languages and many other factors.
- In the steel manufacturing industry, an optimization tool was developed for producing steel-plate products, using mathematical programming combined with heuristic search techniques.
- In public relations and marketing, a multi-channel marketing event optimization tool uses an algorithm to determine the optimal set of marketing messages – such as e-mail, call centers and direct mail – to direct to consumers.
For a view of the broad spectrum of research activities in this rapidly growing area , read the current issue of IBM Journal of Research and Development. The papers presented in this issue provide examples of how advanced analytics can be used to solve real business problems and showcase the business value that these solutions can deliver.
| |
|
|
|
