Exploring research capabilities The 21st-century global economy is causing dramatic transformations in the pace and shape of innovation. The fact that the economy is increasingly knowledge-based magnifies the potential for innovation. CEOs realize that these are key issues that must be addressed to achieve market success and competitive advantage. At the same time, they are looking to increase productivity by improving the efficiency and productivity of research and development, shortening time to value and optimizing ongoing and past technology investments. Collaboration and integration of business processes are gradually extended to open innovation – working with external innovation partners and extending the definition of innovation beyond intellectual property.
IBM believes its value to its clients lies in its ability to create innovations that matter to their companies and the world. IBM helps these clients achieve success by introducing new ways of thinking, working, managing and structuring their businesses – and by providing new tools and capabilities for doing so.
Clients in many industries are interested in innovation management, and IBM works with them to advance their research capabilities and to explore joint activities.
Working together, IBM Global Business Services and IBM Research offer consulting services based on IBM’s expertise in numerous innovation processes. IBM introduces clients to successful innovation practices, designs and implements customized innovation processes, explores new technology-based growth opportunities, runs innovation workshops, and guides open collaboration.
IBM helps clients create new research and innovation activities to drive new growth opportunities; the company also works with these customers to increase the effectiveness of their current innovation practices in support of broader business transformation. Clients can create new technology-based, market-driven opportunities, forecast future technologies and manage forward-looking research driven by the market. By managing their innovation, clients can better expedite the development of innovative products and lead new markets, helping to systematically generate growth opportunities.
Specialties
- Collaboration innovation brings IBM research together with many IBM divisions, emerging business opportunities, universities, clients and business partners, including IBM Global Business Services, to help guide clients on how to increase collaboration among innovation activities and relevant partners and bring innovation to the marketplace.
- Innovation analytics helps companies assess the true value of IT projects and evaluate the potential operations and financial impact of adopting new initiatives. It helps capture financial commitment and adaptive resource allocations often missed by traditional financial methodologies.
- Innovation diagnostics offers clients a fresh look at their own innovation capabilities through benchmarking for best practices in research and in technology-based emerging business opportunities, gap analysis and the identification of solutions and implementation guidelines. Our innovation diagnostics workshops present clients with advanced thinking on innovation management, and with guidelines for defining their innovation vision and strategy to help them move toward a company-specific view of innovation.
- New business development and market innovation activities include helping clients identify new markets and develop innovative products. IBM helps them design processes for corporation-wide technology-based business opportunities designed to increase the success rate of innovation initiatives. For example, IBM uses advanced text mining technologies to help clients develop an understanding of the external environment central to effective strategy development, product design, marketing and external communications.
- Research management specialists draw on IBM experience in managing its own research to help develop methodologies for research management for clients who want to improve the effectiveness of existing research functions and create new ones designed to deliver innovative, technology-based market opportunities. Key activities in this specialty include designing process for technology outlook and technology vision, guiding technology strategy management, creating a system for reward and measurement, and designing and managing new research and innovation organizations.
Explore new technology domains in ODIS: IBM identifies key areas for joint research projects with clients through innovation workshops at IBM Industry Solutions Labs (ISLs).
These specialties do not represent all the capabilities within this micropractice, but are among the many areas in which ODIS can assist with collaboration. Business leaders with ideas or custom solutions in mind, please contact ODIS or schedule a Think Tank Session with IBM researchers.
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